
Represented as a ratio of the time available divided by the total time, providers calculate the ratio in monthly or yearly increments. Website uptime is the time that a website or web service is available to the users over a given period. Uptime is without doubt the single most important performance indicator of your website. With that in mind, let’s take a look at ways to optimize your website for the best possible performance. If it isn’t loaded within 3 seconds, those users tend to abandon the site.Īn even more alarming statistic is that 40% of shoppers who are dissatisfied with an online store’s experience & loading time will take their business elsewhere.


In a study done by Akamai, about half of web users expect a site to load in 2 seconds or less. Today, users have no patience for websites with poor load speeds or inadequate performance. Performance plays a significant role in the success of any online venture, as high performing sites engage and retain users better than poorly performing ones. If you operate an online business you want visitors to read your blog posts, to buy from your webstore or to use your web apps. You want your users to have meaningful interactions on your website. In this article, we’ll go over all these elements, see why they’re important, and how you can monitor and improve them to deliver great user experience. If your website doesn’t live up to their expectations, they’ll leave and probably won’t return. Visitors expect a good-looking website that is easy-to-use and loads fast. Website performance is composed of several interwoven elements like page load speed, uptime, time to first byte etc. And one of the most important factors in this situation is your website performance.

Since modern customers have a myriad of options, it’s important to provide them with the best possible user experience on your website to nudge them to buy. It’s a crucial business asset through which potential customers learn more about your brand and make buying decisions. Your website is the face of your business.
